Your Customers Are Paying for More Than They’re Using. AI Is the First Realistic Way to Close That Gap at Scale.
Under-adoption is one of the quietest, most expensive problems in any subscription or platform business: customers paying for capability they never activate, sitting invisibly until renewal, when the mismatch between price and perceived value suddenly becomes very visible. The Adoption Depth/Breadth dimension measures exactly this: how much of what customers…
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